In a world that's becoming more and more consumed by technology, it can be hard to make your business stand out. Strangely, one element of marketing that is still vastly underused is that of digital signage. Your company can utilize digital signs in a great number of ways; here are the 7 main uses of digital signage outlined below.
Digital signage can be placed both inside or outside of your company building, whether it be a shop, restaurant or office block. To catch the attention of passersby, you can set the signs to play videos, animations, or other entertainment media. If the media appeals to your target audience, then you can increase your customer footfall, and thus bring in more profits.
2. Marketing your brand
Aside from entertaining videos, digital signage can also be used to market your brand directly. Whether it be to pinpoint your brand's ethos or latest projects to potential customers or to showcase the latest items from your catalog, digital signs are a great way to encapsulate your business concisely and visually.
3. Digitalized menus
The uses of digital signage don't always include being placed outside a business's building. Companies within the food industry, especially fast-food chains, have taken to using digital signs to display their menus. It's easy to see by all, can easily be changed to suit seasonal or promotional items, and can be a great way to liven up a potentially stressful atmosphere.
4. Offer a personalized experience
Customer consumption is changing. Modern shoppers want - and expect - an experience that feels as if it is tailored specifically to them. Thanks to digital signage, you can scoop up all of a customer's previous purchasing data and create smart recommendations to leave them walking away with satisfaction.
5. Assisting selling targets
Many stores and companies have daily, weekly and annual targets to meet. Because of this, digital signage can be a useful asset in aiding employees to meet these targets. If a particular SKU is struggling to meet sales demands, then a digital sign can be useful to promote that SKU - think of it as a flat screen mannequin!
6. Third-party advertising
One often underused advantage of digital signage is that it can be leveraged or rented out to advertise third parties with whom you collaborate. Especially if your company is in an exposed site, then bidding for a spot on your signs can get competitive between companies. This will lead to profits for your company, a win-win for both parties involved.
7. Mass Notification and Emergencies
When an emergency occurs, one of the biggest challenges is informing everyone about the situation. Digital Signage could help to send timely, accurate information to everyone in building or store.
Want advice on how to optimize customer interaction using digital signage?
Then get in touch with our friendly and reliable team here at BCS Consulting. We offer tailored solutions to mobilize environments and help your company be the best that it can be. This encompasses every business aspect, from technology to employee communication and marketing - everything!