Financial services are becoming more complex and educating consumers has become increasingly critical. Digital signage plays a key role in this communication process and reinventing the bank experience.
Digital signage displays create unique and interactive experiences for branch customers, allows for cross-selling and up-selling products and services, reduces printing costs for posters and brochures, and reduces perceived wait times.
Interactive touchscreen displays can handle some of the functions previously covered by a teller, allowing employees to accomplish other tasks. A teleconferencing display for an online video chat can connect customers with off-site experts. Customers who are educated and entertained by digital signage are better informed, have a higher recall rate for the messaging displayed and are more easily motivated to purchase.