How Digital Signage Is Transforming Retail

How Digital Signage Is Transforming Retail

With more consumers spending their money online, the battle for eyeballs in retail spaces has never been this fierce. To keep up with the digital marketplace, more and more small to medium-sized businesses are using retail digital signage in their stores and receiving a significant boost in sales.


Retail Digital Signage Helps with Brand Reinforcement

Most retailers use digital signage screens around their stores to help them advertise products and focus on a stock they wish to push. One primary advantage is that it allows you to show specific products to potential customers, regardless of where they are in the store or outside the premises. 

However, the total capability of retail digital signage is much deeper than just at a product level. Many successful retailers are pushing their sales via brand-centric digital signage campaigns. Using content to improve customer loyalty to the brand instead of a specific product will give you a better payoff in the long haul. The money most brands are already pooling into creating television and social media ads can now go beyond when displayed on high-definition screens in a retail store too.

The secret to effective marketing is turning your brand loyalists into people who spread the word for you. Showing social media streams on your retail digital signage is a great way to show all the positive feedback you have received from past customers, building a trustworthy image.


It Will Help Influence Customer Experience

Retail digital signage can help transform customer experience and is a perfect way for retailers to influence customers. It can mean showcasing a particular stock, perhaps the winter collection, over other products to manipulate sales. The concept is the same as having a banner in your store window.

However, the difference is the space-saving advantage of digital signage. While it takes up a small space on a wall, retail digital signage can help you rotate the messaging it displays and help you make your window appear much more significant in advertising. A digital screen will also have a wayfinding feature which can help customers with your store's layout and guide them to what they are looking for.


Introducing Engaging Offers Made Easy

How do most retailers try to boost sales? They come with special promotions on particular products and advertise these deals. Retail digital screens can significantly help this since digital ads can be much more engaging than the industry standard.

You can even use video and animation to grab more eyeballs. Interactive retail screens can take this to another level. Technological developments now allow customers to enter any product name or code and receive all information regarding its availability on screen.


Want To Learn More About How Retail Digital Screens Can Help Your Business? Contact BCS Consultants!

As more and more retailers get creative with this technology, it will soon be time for you to adapt or fade away. While physical stores are believed to be under threat from the digital marketplace, the rise of digital signage is apparent that it's only evolving to cater to a new generation of shoppers.

All retailers embracing this change are witnessing significant returns on their investments. If you wish to learn more about how your business will benefit from retail digital screens, you can always get in touch with our team at BCS Consultants. We will be more than happy to answer any questions or concerns.