As organizations expand across multiple campuses, locations, or regions, security challenges grow more complex—and more interconnected. Managing access, monitoring activity, and maintaining consistent policies across multiple sites introduces layers of risk that simply don’t exist in single-building environments.
For decades, the goal of physical security has been clear: detect, respond, and resolve threats as quickly as possible. But what if the most effective security system didn’t just respond to incidents, but prevented them altogether?
That’s the question driving the latest innovation from Verkada: AI-Powered Deterrence, a new capability that transforms how organizations think about alarms, monitoring, and proactive site protection.
1. Introduction
Businesses across industries are rethinking how they protect people, property, and operations. Video surveillance is no longer just about installing cameras on walls. It is about data, access, reliability, and long-term control. One of the biggest decisions organizations face is choosing between on-premises and cloud-hosted video surveillance systems.
As physical security evolves, the world is moving from reactive systems to intelligent, proactive platforms. The shift isn’t just about better cameras; it’s about smarter data, faster insights, and connected systems that work together to protect people and property.
The problem: blind spots, bandwidth, and ballooning costs
Securing large, complex sites has always forced a tradeoff: add more single-sensor cameras (and pay for extra cable runs, switch ports, VMS licenses), or accept blind spots and poor detail in critical areas.
As businesses face increasing security threats, adopting advanced surveillance systems has become more critical than ever. Traditional surveillance camera systems provide basic monitoring but often lack the intelligence needed to quickly recognize and respond to security incidents effectively.
As facial recognition technology (FRT) becomes more widespread in everyday life—from smartphones and lobby access to airport security checkpoints—it’s no longer a question of if businesses will adopt this technology, but how they can do so responsibly.
The use of security camera installations in business establishments has become indispensable in today's security-conscious environment. Installing a proper video surveillance system provides several benefits for a commercial facility, from deterring theft and vandalism to monitoring employee productivity.
Video surveillance systems offer businesses an effective way to deter and fight crime while securing the vicinity. They can help track people's activity and presence within the vicinity, keep clients safe, and authenticate all access. It can also help you limit any potential liability.
The video surveillance industry has seen a lot of changes in the last few decades. From closed, proprietary technologies to open, IP-based networks with cloud access and storage, video surveillance systems are rapidly transforming, forcing businesses to remain in constant transition and continually upgrading their on-premises solutions to keep up with the latest developments.
